Marathons, such as the upcoming marathons in Tel Aviv (February 24) and Jerusalem (17 March), are a great opportunity to promote your nonprofit locally and internationally with fundraising team campaigns.
About 40,000 runners from Israel and abroad took part in last year’s Tel Aviv Marathon, and 25,000 ran in the Jerusalem Marathon. This year’s numbers are expected to be even higher. These events offer high profile press coverage with significant impact.
Marathon participants would love to run for your cause to personally fundraise on behalf of your nonprofit, while others would love to donate to your fundraising team that’s actively running for your cause. Give them the chance to get involved! These opportunities offer ideal circumstances for you to spread the word about your social cause.
We, at IsraelGives, understand the importance of seizing these moments of opportunity, and our simple & user friendly tool is designed and developed to help you launch your nonprofit’s marathon fundraising team campaign smoothly and successfully.
Follow these steps to launch your marathon fundraising team’s campaign:
1. Access & log in to your account via the IsraelGives or Tirmuli site (or open a free new account here).
2. Choose the "Create new campaign" option on your dashboard.
3. Among the different campaign options, choose "Team campaign".
This will initiate the setup of your team campaign and will allow people to join your fundraising team.
4. Set the campaign name, type and category.
The campaign category that you choose will directly effect the location and placement of your campaign on the IsraelGives main fundraising page. For example, if you choose the category “Tel Aviv Marathon,” your campaign will then appear on our designated Tel Aviv Marathon fundraising teams page.
You should also decide whether the campaign will allow donors to make recurring monthly donations. Consider the marathon dates and how far in advance of the event you set up the fundraising team campaign when deciding on whether recurring monthly donations are relevant for your organization based on your fundraising timeline and organization’s calendar.
5. Schedule your running team campaign dates and times.
Leave your organization and your supporters with enough time to spread the word about this exciting event and worthy initiative.
Your nonprofit should ideally have several months to promote the team campaign using various marketing tools and tactics, including social media platforms, newsletters, word of mouth and more.
At the same time, allow your supporters enough time to join your running group and run for your cause. Let them promote your group with their own marathon donation page so that they can maximize fundraising opportunities and donations sums to help you reach your goals.
6. Upload an image that best represents and expresses your nonprofit’s goals.
Attach an image which best expresses your organization's goal and cause, or upload a video that’s in line with your objectives and message. Make sure you choose a clear image with good to high quality resolution, and reinforce your brand by including your logo in the visuals of your campaign.
7. Write a short statement for your potential marathon fundraising team members and donors.
Describe your campaign, social cause, nonprofit’s activities, mission and vision statements in a few words, and emphasize how meaningful member and donor support is in promoting your social cause. Motivate readers to take action, whether it be by running and/or by creating their own personal marathon fundraising page and campaign, or by infusing them with inspiration to donate and contribute to your cause. Write your statement in both English and Hebrew.
8. Decide whether you want to set a specific amount as your fundraising goal, or if you’d rather leave it open.
9. Add your nonprofit’s analytics code (optional).
In the final page of your campaign setup, you can also add your nonprofit’s analytics tracking codes. Track the activity surrounding your campaign by including the analytics codes for your official campaign page, your campaign Thank You Page, or both!
10. You are all set!